About

Clay Cook Profile Image

If I were described by “tags” I would possibly read like… Internet Entrepreneur, Angel Investor (previously), Husband, Father, Surfer, Tennis Player, Movie Addict, Australian, Perth, Friendly, Calm, Business, Traffic, SEO, SEM.

I have never had a “real job”. I started a Search Engine Marketing firm (ineedhits) in my parents study way back in 1996 at the age of just 21 with no funding, whilst completing my Degree in Economics. By 2003, with the help of my wife (and business partner), we were able to lead the company to a position where it was generating over $7M in revenue with good profit margins, for which ineedhits was named the 5th fastest growing company in Australia as measured by BRW Fast 100.

ineedhits is majority owned by Rachel and I, with a minority of shares owned by key staff at ineedhits. It continues to grow (over 5,500 active monthly paying customers). I have recently stepped back in as CEO (Oct 2010) and fortunately we have a very experienced Senior Managment Team.

In 2006 I co-founded Minti, a leading worldwide parent to parent community. I was the CEO until Rachel took over the reigns towards the end of 2009, however I tend to oversee the tech side of things.

Main current business interests include…

  1. ineedhits – world’s leading search engine marketing firm for small business websites – CEO and Founder – Founded 1996
  2. Minti – web 2.0 parenting advice community – CTO and Co-founder – Founded 2006
  3. Vibe Capital – holding company of Minti and Refurber, a tech investment company, and owner of the vibEngine (the technology that runs Minti, Refurber, Gooruze etc) – Chairman and Co-founder – Founded 2006
  4. Refurber – web 2.0 home improvement community – Co-founder – Founded 2007
  5. Gooruze – web 2.0 online marketing community – Co-founder – Founded 2008

My Angel Investments…

  1. Mig33 – world’s largest mobile social network.
  2. Tangler
  3. Orgoo (dead)
  4. Ztail
  5. 1stRed (formally Red Lottery)
  6. Omnidrive (dead)

Awards / Honors

  1. 2004: 40 Under 40 (WA Business News) – Winner [Personal]
  2. 2003: Entrepreneur of the Year (Ernst & Young) – Finalist (Western Australia) [Personal]
  3. 2002: Entrepreneur of the Year (Ernst & Young) – Finalist (Western Australia) [Personal]
  4. 2002: BRW 5th fastest growing company – 2002 (Australia) [ineedhits]
  5. 2003: BRW 11th fastest growing company – 2003 (Australia) [ineedhits]
  6. 2003: Deloitte Touche Fast 50 – 6th (Australia) 2003 [ineedhits]
  7. 2003: Deloitte Touche Fast 500 – 17th (Asia Pacific) 2003 [ineedhits]
  8. 2003: Rising Stars (WA Business News/Deloitte Touche) – 4th – 2003 [Personal]
  9. Other smaller awards
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